Amazon Marketing
I’ve created a new category here on this blog for those interested in the wonderful world of selling on Amazon. This category is intended to be a platform for presenting tips, techniques, and information about becoming a “power seller” on Amazon.com. Most of the information here is intended for those individuals that are either:
1). Marketing consulting clients of How To Earn, LLC;
2). Participants in our reseller/dropship program for our line of audio CD titles;
3). Owners of any of our “How To Earn” line of business and marketing CDs.
The goal of this blog is to educate and spur to action those that are looking to build a small, part-time side income. James Orr and I often discuss the power of building a small side business in increments of about $400. The reasoning behind this target figure is because the vast majority of Americans are within that dollar amount of being broke every month, so it represents a good target for people to aspire to in order to obtain breathing room in there monthly budget.
Amazon is an incredible platform for selling certain categories of products. We focus our efforts on audiobooks, since that is what we publish. However, there are a multitude of other things you can sell on Amazon as a Pro Merchant besides books, tapes, CDs, and DVDs.
Why am I so big on using Amazon to get products to market? Oh, let me count the reasons:
- Going to the traffic is easier than attracting the traffic to you – Amazon has over 66 million active customer accounts.
- Amazon Pro Merchant accounts have a flat $39.99 monthly fee to list as many items as you want (in contrast to eBay’s per listing fees).
- An automatic $3.99 shipping credit on all orders for standard shipping (higher for expedited shipping).
- Low per-transaction charges: Amazon collects a commission (15% maximum) and a variable closing fee dependent upon your item category (complete list of Amazon fees).
- Integrated credit card processing, shopping cart, etc.
- Extensive reporting capability.
- Volume listing tools and pretty good inventory management systems.
For these reasons and more, I absolutely love Amazon as a selling platform. I look forward to working with many of you in the future to help you build your own Amazon business.
Until next time,
_